Problem: Chevrolet’s social channels have struggled with fresh ways to celebrate Hallmark holidays like Mother’s Day.
Brief: Create a social-first video with a universal human Mom truth that’s equal parts clever and sentimental, while showing off the generous cargo space in the Chevy Tahoe, of course.
Idea: What we called Internal Momalogues, a celebration of a mother’s voice in your head at all times…especially after seeing an empty trunk ready for childhood momentos.
Role: concept, associate creative director