Problem: Consumers are using Micellar Water for makeup remover at higher rates than ever before. How does Garnier stand out?
Brief: Create a viral hashtag and trend to get Gen Z on TikTok excited about using Garnier Micellar water.
Idea: #TestTheWater. We used an old idiom about trying something out and applied it literally to Micellar Water. We tapped dozens of influencers (including TikTok faves, Mikayla Nogueira and Meredith Duxbury) around the country to #TestTheWater and show how Garnier’s Micellar Water passes the test in any situation.