Problem: How do you get a line of anti-aging face oils to stand out in an oversaturated market?
Brief: Strip out the science-speak and introduce Matthew Mileo's debut line of premium elixirs in inspiring and consumer-ready language.
Idea: A brand new identity, including a refreshed e-commerce site, mileonewyork.com and social media presence. We worked extensively with micro influencers on Instagram to amp up word of mouth, which resulted in lots of organic creativity and even more sales.
Results: Press and an 80% uptick in sales and counting.
Role: concept, copy lead